Case Studies
Hope-Wellness Eco-Resort
Hope-Wellness Eco-Resort in Edgetts Landing, NB, was busy every summer but wanted fall and winter to look the same, and had no way to see which marketing turned into bookings. In seven weeks I relaunched the website with seasonal landing pages, launched Google Search campaigns, ran a photo and video shoot, and connected GA4 to their booking platform. The resort earned $18.40 for every $1 spent on Google Ads, and website sessions grew 277%.
Sonic Image Audiovisual
Sonic Image had a strong reputation in Moncton and was expanding into Fredericton, but its website wasn't organized around its services or the cities it serves. I rebuilt the site around individual service pages for both markets, added local SEO and AI search optimization, launched Google Ads, and connected email and outreach. Website enquiries more than tripled year over year, and Google Business Profile visits and calls more than doubled.
Marc Léger, Moncton City Council
Marc had a clear platform and a neighbourhood he knew well, but didn't want a campaign that looked like every other municipal election. I built a campaign identity rooted in historic Moncton hand-painted signage, with a bold palette, a recognizable headshot treatment, a three-word platform tagline, and bilingual signs, print, social graphics and a website. Marc was elected to Moncton City Council in Ward 2.
Natalie Dutt Real Estate
For an independent REALTOR®, your name is the brand. Natalie needed an identity that felt like her and could hold its own in a crowded market. I created a custom logo and a brand board defining her colours, fonts and usage rules, then showed it applied across business cards, for-sale signs and digital, giving her one professional, consistent look everywhere clients see her.
ADMIRAL Security
ADMIRAL Security was exhibiting at SCE 2026 in Quebec City and wanted the show to generate real business, not just booth traffic. Over about eight weeks I designed the booth and refreshed the logo treatment, built the pre-show sales outreach, landing page, marketing email and brochure, and ran a paid campaign across LinkedIn, Meta and Google. Website active users grew 150%, inbound calls and form submissions grew 69%, and LinkedIn ads reached a 6.1–6.8% click-through rate, roughly ten times the industry benchmark.
Greenfoot Energy Solutions
Greenfoot Energy Solutions was expanding rapidly across Canada but needed a more consistent, scalable marketing approach. I helped streamline processes, unify branding, and launch multi-channel campaigns, driving qualified leads and stronger brand presence. The result positioned Greenfoot for continued growth and more effective marketing across all 18 locations.
DPL
DPL had reached a plateau after early success in wireless ATM communications and needed to shift from passive sales to a modern, data‑driven growth engine. I implemented scalable marketing infrastructure, optimized the customer journey, boosted lead generation, expanded digital and event presence, and strengthened sales enablement. Over two years this revitalized DPL’s brand perception, rebuilt a predictable marketing and sales pipeline, and reignited market share growth.
VimBiz
VimBiz had early success with a niche ERP product but faced stalled growth as its brand, website, and marketing tools became outdated and dependent on developers for even basic updates. I led a full transformation that refreshed the brand, upgraded the digital experience with HubSpot, and built scalable marketing systems to support the shift to a cloud‑based SaaS model. Within six months the company modernized its market positioning, launched a recurring revenue foundation, and reignited lead generation and visibility across North America.