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Marc Léger: A Campaign Brand That Won Ward 2

Marc Léger was elected to Moncton City Council, Ward 2, with a campaign identity rooted in the city's hand-painted sign heritage.

The Challenge

Marc had a clear platform and a neighbourhood he knew well.

He didn't want a campaign that looked like every other municipal election.

Marc Léger

At a Glance

Client: Marc Léger, candidate for Moncton City Council

Ward: Ward 2, Moncton, NB

Result: Elected

Services used: Branding · Website · Print and signage · Social media graphics

What We Did

  • Researched historic hand-painted signage from the Moncton region to root the identity in local heritage
  • A bold blue, gold and orange palette with hand-painted-sign typography and a stylized Moncton skyline
  • A graphic treatment of Marc's candid headshot that made him instantly recognizable
  • A three-word platform tagline: Safety • Affordability • Connection
  • Bilingual large-format signs, yard signs, tri-folds, buttons and door hangers, with QR codes to his website
  • Social media graphics, event assets and a mobile-friendly website

The Campaign Materials

One consistent identity across every street sign, door and screen in Ward 2. Click any image to enlarge it.

Marc Léger 8x4 large-format campaign sign

Large-format 8x4 sign

Marc Léger bilingual yard sign

Bilingual yard sign

Marc Léger campaign door hanger

Door hanger

Marc Léger campaign tri-fold brochure

Tri-fold brochure

Marc Léger campaign button

Campaign button

Marc Léger campaign website

Mobile-friendly campaign website

Marc Léger Instagram campaign graphic

Social media graphic

Marc Léger Instagram campaign graphic

Social media graphic

The Campaign at a Glance

Elected

Moncton City Council, Ward 2

3

Words in the platform tagline: Safety, Affordability, Connection

2

Languages across signs and print materials

1

Consistent brand across signs, print, website and social

The Result

Marc knocked on the doors and earned the votes, and he was elected. A campaign is the purest test of marketing: one day, one result.

The fundamentals are the same for any business: know your audience, say one clear thing, and show up everywhere they look.

What the Client Says

Marc Léger

“Jon took the creative direction for my campaign materials from an idea to a brand people recognized on every street in Ward 2. He handled the identity, the signs, the brochures, the website and social graphics so I could focus on knocking on doors. I couldn't have asked for a better creative partner on the road to council.”

Marc Léger
Ward 2 Councillor, City of Moncton

Download 5 Questions You Must Answer Before Wasting Money on Marketing