A fractional CMO is a senior marketing leader who works with your business on a part time or contract basis. You get executive level strategy, leadership, and accountability without the cost or commitment of a full time hire.

A business typically needs a fractional CMO when growth has stalled, marketing feels reactive, or there is no clear strategy connecting marketing activity to revenue. It is also common when a company is growing quickly and needs experienced leadership before hiring a full time executive.

A fractional CMO focuses on strategy, leadership, and decision making. Instead of just executing tactics, they set priorities, align teams, manage budgets, and ensure marketing supports business goals. Execution can be handled internally, by agencies, or with hands on support as needed.

Jewett Marketing provides senior level marketing leadership, builds and executes clear marketing strategies, aligns sales and marketing, and tracks performance against measurable goals. The focus is on clarity, consistency, and sustainable growth.

Fractional CMO support is best suited for small and mid sized businesses, founder led companies, and growing teams that need experienced marketing leadership but are not ready for a full time CMO.

Most fractional CMO engagements last between three and twelve months. The length depends on business goals, complexity, and how quickly internal capabilities are built.