B2B Lead Generation and LinkedIn Advertising
Jewett Marketing helps B2B companies in Atlantic Canada reach decision-makers and turn attention into pipeline. Services include LinkedIn advertising, trade show campaigns, landing pages, sales outreach and email follow-up, all tracked from first click to inbound enquiry.
Who It's For
B2B lead generation is for companies selling to other businesses or institutions, where a handful of the right conversations can make your year.
It's a strong fit for exhibitors who want more from their trade show budgets, and for sales teams that need warmer leads and better collateral to close them.
Good fit if…
- You sell to other businesses or institutions
- You exhibit at trade shows and want more from the budget
- Your sales team needs warmer leads and better collateral
What's Included
- LinkedIn, Meta and Google campaign strategy and management
- Audience targeting by role, industry and company
- Trade show prep: booth design, pre-show outreach, follow-up
- Landing pages, brochures and sales collateral
- Lead lists and outreach sequences
- Campaign reporting across platforms
How It Works
01
Define the Target
Define your ideal customer and offer.
02
Build the Campaign
Build the campaign, content and landing page.
03
Launch and Optimize
Launch, test and optimize.
04
Hand Off to Sales
Pass warm leads to sales with clear follow-up.
What It Costs
Monthly retainers start at $3,500. Campaigns and trade show programs can be quoted as projects.
Hourly support is available on request.
6.1–6.8%
LinkedIn click-through rate, about 10x the industry benchmark
ADMIRAL Security, SCE 2026 campaign: +150% website active users and +69% inbound calls and form submissions vs. the 60 days before
What Clients Say
“For nearly a decade, Jon successfully led and executed all of DPL's marketing initiatives. His unique combination of strategic thinking and creativity were pivotal in helping reshape the trajectory of the organization.”
Marc Albert
CEO, DPL
“Jon's expertise and guidance brought some much needed structure to Greenfoot's marketing during a time of rapid growth. His ability to successfully manage and prioritize the organization's high volume of competing marketing needs, and to see things through, was greatly valued by the entire team.”
Joe Godbout
Owner, Greenfoot Energy Solutions
FAQs
Are LinkedIn ads worth it for B2B?
For reaching specific job titles and industries, LinkedIn is often the most precise channel available, especially for higher-value deals.
What is a good LinkedIn ad click-through rate?
Average LinkedIn CTRs are often cited around 0.5%. ADMIRAL's campaign reached 6.1–6.8%.
How do I get more from a trade show?
Most of the value is created before and after the show: pre-show outreach, a clear landing page and fast follow-up.
Do you write sales outreach?
Yes: lead lists, email sequences and the collateral your sales team needs.
Which industries do you work with?
Security, construction, energy, manufacturing, professional services and more.
