---
title: ADMIRAL Security Case Study | B2B Trade Show & LinkedIn Campaign
description: How a B2B trade show campaign for ADMIRAL Security at SCE 2026 drove a 150% lift in website users and a LinkedIn CTR about 10x the benchmark.
---

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# ADMIRAL Security: Turning a Trade Show Into Pipeline

How a B2B campaign around SCE 2026 lifted website users 150% and drove a LinkedIn click-through rate about 10x the industry benchmark.

## The Challenge

ADMIRAL Security was exhibiting at SCE 2026 in Quebec City.

The goal was for the show to generate real business, not just booth traffic.

![ADMIRAL Security logo](https://jewettmarketing.com/hs-fs/hubfs/ADMIRAL%20Security/Admiral%20Security%20Logo%20Black.png?width=250&height=250&name=Admiral%20Security%20Logo%20Black.png)

#### **At a Glance**

**Client:** ADMIRAL Security

**Event:** SCE 2026, Quebec City

**Industry:** Security

**Timeline:** About eight weeks of prep

**Services used:** [LinkedIn Ads & B2B](https://jewettmarketing.com/en-ca/services/linkedin-advertising?hsLang=en) · Trade show marketing · [Branding](https://jewettmarketing.com/en-ca/services/branding?hsLang=en) · Sales collateral

## What We Did

- Booth design and a refreshed logo treatment
- Pre-show sales outreach, a landing page, marketing email and brochure
- Business cards, social content and show logistics
- A multi-platform paid campaign across LinkedIn, Meta and Google

## SCE 2026 Recap

Work for ADMIRAL Security: recap video from SCE 2026 in Quebec City

#### **Trade Show Booth**

![ADMIRAL Security trade show booth at SCE 2026](https://jewettmarketing.com/hs-fs/hubfs/ADMIRAL%20Security/Trade%20Show%20Booth.jpg?width=2048&height=1152&name=Trade%20Show%20Booth.jpg)

*Work for ADMIRAL Security*

#### **SCE Landing Page**

![ADMIRAL Security SCE 2026 landing page](https://jewettmarketing.com/hs-fs/hubfs/ADMIRAL%20Security/SCE%20Landing%20page.png?width=1439&height=781&name=SCE%20Landing%20page.png)

*Work for ADMIRAL Security*

#### **Show Brochure**

![ADMIRAL Security SCE 2026 show brochure](https://jewettmarketing.com/hs-fs/hubfs/ADMIRAL%20Security/Admiral%20SCE%20Brochure%20Mock%20Up.jpg?width=2400&height=1800&name=Admiral%20SCE%20Brochure%20Mock%20Up.jpg)

*Work for ADMIRAL Security*

#### **Business Cards**

![ADMIRAL Security business cards](https://jewettmarketing.com/hs-fs/hubfs/ADMIRAL%20Security/Admiral%20Business%20Cards%20Mock%20Up.jpg?width=2400&height=1800&name=Admiral%20Business%20Cards%20Mock%20Up.jpg)

*Work for ADMIRAL Security*

## Results at a Glance

+150%

Website active users vs. the 60 days before

+69%

Inbound calls and form submissions vs. the 60 days before

6.1–6.8%

LinkedIn ad click-through rate

~10x

The industry benchmark LinkedIn click-through rate

## The Results

Over the campaign window, website active users grew 150% and inbound calls and form submissions grew 69%. LinkedIn ads reached a 6.1–6.8% click-through rate, roughly ten times the industry benchmark.

On the show floor, one of the largest security companies in the world stopped by the booth to compliment ADMIRAL's marketing.

[Book a Free Strategy Call](https://jewettmarketing.com/en-ca/book-a-free-strategy-call?hsLang=en)

![ADMIRAL Security](https://jewettmarketing.com/hs-fs/hubfs/ADMIRAL%20Security/Admiral%20Security%20Logo%20White.png?width=150&height=150&name=Admiral%20Security%20Logo%20White.png)

“Jon prepared our team for SCE 2026 from the booth design to the pre-event sales outreach and follow-up emails, and it showed: GardaWorld, one of the largest security companies in the world, stopped by our booth just to compliment our marketing. Behind the scenes, our website traffic more than doubled and inbound inquiries grew by more than two-thirds. Results and reputation, Jon delivered both.”

**Frank Maillet**  
*President & CEO, ADMIRAL Security*

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