Case Studies
Greenfoot Energy Solutions
Greenfoot Energy Solutions was expanding rapidly across Canada but needed a more consistent, scalable marketing approach. I helped streamline processes, unify branding, and launch multi-channel campaigns, driving qualified leads and stronger brand presence. The result positioned Greenfoot for continued growth and more effective marketing across all 18 locations.
DPL
DPL had reached a plateau after early success in wireless ATM communications and needed to shift from passive sales to a modern, data‑driven growth engine. I implemented scalable marketing infrastructure, optimized the customer journey, boosted lead generation, expanded digital and event presence, and strengthened sales enablement. Over two years this revitalized DPL’s brand perception, rebuilt a predictable marketing and sales pipeline, and reignited market share growth.
VimBiz
VimBiz had early success with a niche ERP product but faced stalled growth as its brand, website, and marketing tools became outdated and dependent on developers for even basic updates. I led a full transformation that refreshed the brand, upgraded the digital experience with HubSpot, and built scalable marketing systems to support the shift to a cloud‑based SaaS model. Within six months the company modernized its market positioning, launched a recurring revenue foundation, and reignited lead generation and visibility across North America.